Located in an area with wide infrastructure in São Paulo’s central region, with its main revenues arising from events related to entertainment and business, the stadium for 30.000 spectators, but initially hosting 25.000. The Portuguesa has great appeal to the portuguese immigrant community. The entire premium area, with boxes and business seats, is concentrated in the west side only, which is connected to the future hotel and event center. Hence, the lounges and the stadium’s VIP areas may be shared with events from other activities, enhancing their use as well as revenues.